Thursday, September 17, 2009

Baby Einstein - Plug your baby in

We live in the year 2009. We are surrounded by technology. Parenting has definitely changed over past 20 years. As kid, my 'TV time' was always restricted by my parents. It was a time were books were more timely than the internet, in fact, there was no internet in the 80s.

Today, I use technology in everything and that includes parenting. My first born is now 6 years old. Ever since he was born, I exposed him to technology. Everything from the cell phone to the personal computer, I made sure he was familiar to it all. Now he can switch on my entertainment system, google stuff, and I've been told that his conversational skills are far beyond the average 6 year-old. He is articulate and expressive. We are very proud of him.

The secret? Plug your plug your child into Baby Einstein. Over a decade ago, Baby Einstein was founded by Julie Clark, a mom who wanted to share her love of humanities with her baby. Her intent was to create products that offered interactive experiences for her and her daughter to discover the world together. Products are designed to encourage discovery and inspire new ways for parents and little ones to interact.

All Baby Einstein products, including its video line, are designed as interactive tools for parents to use with their babies. Since the debut of the very first title, Baby Einstein videos/DVDs were developed with the idea of creating a “digital board book,” allowing a parent to have two free hands while enjoying and experiencing the video with their little one – leaving their hands free to clap, point to objects and interact with their baby. parents/caregivers play a critical role in defining the “appropriate use of television.” The Baby Einstein Company has built its reputation on creating developmentally appropriate content that parents/caregivers know they can trust to use with their little ones.

A recent study from Harvard University on the issue of screen time for infants concludes the following:

* TV viewing for infants is not harmful.
* Content matters.
* TV viewing in infancy is not associated with language or visual motor skills at age 3.
* TV viewing in and of itself does not influence babies’ brain development – maternal, child and household characteristics are more influential to a child's brain development.

Ever morning since my son was 1, We would watch one Baby Einstein program with him. And today, my daughter is going through the same. I like to think of it as Early Childhood Development TV Foundation Regime Program or ECDTVFRP for short. Judging from my son's development of the past 6 years, I know we made the right decision in adopting this method. Remember, you decide the amount and what your baby is exposed to. Interactivity is key.

So there you go. Good luck



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